A sustainable business model for the Lagos Bus Rapid Transportation (BRT) Scheme
Residents of Lagos cannot help but notice the Long Red Buses, popularly called "BRT Buses" that ply dedicated routes in the metropolis. The buses are modeled after BRT Schemes in operation in cities around the world, and are meant to serve as a temporary solution to our traffic problems until a more lasting solution, such as the metro line, can be designed and implemented.
I believe the scheme holds a lot of promise, as many people should willingly keep their cars at home if they can be assured of a traffic-jam free ride on dedicated lanes in a decent and well kept bus. I believe the challenge lies in finding a sustainable and self-sustaining business model for the scheme. The buses are currently being run by a company called "LAGBUS Asset Management" in which the state government holds a substantial stake. The state through LAMATA, Lagos Metropolitan Transport Authority, also owns and maintains the dedicated corridors that the scheme's buses use.
As a result, the same entity serves as the beneficial owner, at least to a large extent, of both the Infrastructure and the sole service provider. The model I propose will lead to a separation of the infrastructure: the dedicated bus lines, and the service: the Rapid Bus scheme. I believe it will be more efficient for the government to sell its stake in LAGBUS and concentrate its efforts, through LAMATA, on maintaining the Infrastructure on which the Scheme will run. The current system,whereby LAGBUS is virtually a monopoly, will not augur well for the consumer.
The government should set minimum standards that would be operators of BRT buses have to maintain. These standards may include the use of brand new buses,regular safety training for drivers and a minimum capacity for BRT buses. The government could then issue an Expression Of Interest (EOI) advertisement in the media, for organisations that intend to participate. The state government could then offer four (4) licenses for example, for organisations to operate the scheme. The state government would then conduct a public auction to award these licenses to four(4) organisations to carry on business as BRT buses. The auction will provide the government with some revenue to be used in expanding the infrastructure.
LAMATA will then serve as the regulator of the scheme, ensuring that the licensees meet stipulated standards. The presence of multiple operators will infuse competition into the marketplace and ensure consumer choice. Each operator will strive to differentiate its service, either through price or some other metric, from those of its competitors. This will lead to greater customer satisfaction and free the government from the burden of operating and maintaining buses. Furthermore, the government could charge a fee, say 1% of each operator's revenues, to help to maintain the dedicated bus lanes and improve associated infrastructure such as streetlights etc.
I believe this model while not perfect, is an improvement over the current system that clumsily bundles a service with the infrastructure that enables it.